Sunday, November 11, 2007

Internet Marketing Strategies

The Top 10 Internet Strategies:

  1. Web Promotion plan and an effective web design and development strategy.
  2. Get ranked at the top in the search engines and practice good search engine optimization techniques.
  3. Effective Email Marketing
  4. Dominate your marketing niche with affiliate, reseller, and associate program.
  5. Request an analysis from internet marketing coach or consultant.
  6. Build a responsive opt-in email list.
  7. Publish articles or get listed in new stories.
  8. Write and publish online press releases.
  9. Facilitate and run contests and giveaways via your web site.
  10. Blog and interact with your visitors
I am going to focus the topic of this article on email marketing. I will cover the other topics in subsequent articles.

What is Email Marketing?

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In a broad sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually referred to:

  • Sending emails with the purpose of enhancing the relationship of your merchant with its current or old customers to encourage customer loyalty and repeat business.
  • Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
  • Adding advertisements in emails sent by other companies to their customers.
  • Emails that are being sent on the internet.

How to Email Market Better?

How to email market better begins with having good content in your emails. Content is key to having success in email marketing. Your content should be relevant to whatever the subscriber has opted into. For example, it is not beneficial to send a person tips on investing in the stock market when he or she opted-in for information on search engine optimization.

When you write the content for your emails, it is best to write them in your own words. This helps to give your emails a unique characteristic and prevents them from being boring. You should always personalize your emails using the subscriber’s name. This is much easier to do using the auto-responder you have with your web site.

By including your name in your email, your email will receive a personal touch that people will find to be more interesting and thus they are more likely to open and read your email. You could also consider offering free gifts periodically. Offering gifts has a valuable meaning and tends to improve a single reader’s life.

When the required material is sought and provided by your email marketing, it is possible to succeed in email marketing.