Sunday, October 28, 2007

Guide to Search Engine Optimization

Copyright © Lawren Smith pages/57.htm

There is a lot involved with Search Engine Optimization. Even to those with a great deal of experience find it overwhelming. By learning the subject matter step by step, it is not hard to learn. Once learned, Search Engine Optimization can provide an effective way of driving highly targeted visitors to your web site.

This is a guide that simplifies search engine marketing. Although it is meant for beginners, it can be useful even for the more advanced search engine marketers as a source of reference.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher the ranking of a web site, the greater the chance that the site will be visited by a user. It is common practice for internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward your site.

SEO helps to ensure that a site is accessible to search engine and improves the chances that the site will be found by the search engine.

Keywords & Search Terms

The first step is to learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and keyword phrases that are used to market your web site.

  1. The Importance of Keywords and Search Terms

    Search terms are the words and phrases that people type into the search forms of search engines. Keywords and keyword phrases are the words on your site that match the search terms.

    Before you do any type of search engine marketing, you will neet to understand your target audience and know the search terms they are using. Once you kow the search terms used, these can be included in the content of your web site as keywords and keyword phrases.

    Your keywords and keyword phrases will also be used if you plan to promote your site with pay per click or keyword based pay per impression advertising.

  2. Tools to help find the Best Keywords

    WordTracker helps you choose the right internet marketing keywords that will help your seach engine placement and ranking.

    Keyword Discovery
    Discover the right keywords to target on you web site and PPC Campaigns. Identify common keyword misspellings, seasonal trends, related and industry terms. Run keyword permutations and translate your keywords to various languages.

    Overture Search Terms
    Enter a term to find how many searchers were performed using it during the previous month on overture. Free to use.

  3. Search Term Lists

    These sites provide lists of the top search terms used on search engines. These sites are useful for looking up general trends.

    Top 500 Keywords of the Week
    This week's top list of 500 most frequently searched keywords used on search engines.

    Lycos 50
    Lists the 50 most popular user searches from the week.

    Yahoo! Buzz Index
    Find out what people are searching for at Yahoo. Subjects are ranked according to the buzz score which is based on the percentage of users searching for that subject on a given day.

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The Purple Cowboy said...

Hi Lawren,

I especially enjoyed Your Blog. I found it interesting that the blogger has a way of connecting You with other people who have used the same keyword phrases.

I think we can find a way to use that to our advantage.

Jon Sollie said...

Hey Lawren,

With your attitude, you will surely be a shining success!

Looking forward to observing your progress. I envy your energy.

All the best,


Emotainment said...

As much as I enjoy some of the blogs on Blogger, my first advice would be for you to get your own website. For less than $100 you can have your own site that you have full control over and has a domain name of your choice and that you own the links to.

When you are ready to grow, you are going to lose all the work you put in here and realistically, you are marketing for Google more than anything.

You do have a great attitude and so I'm assuming you believe you will succeed. Start acting like it today and you will get results tomorrow.

It's great you have a mentor. That is a really smart step. Feel free to stop by my blog and pick my brain some time. I'm always willing to help.

Prevail PR

Karen Kierscht said...

So glad to see that you found a blog template/theme that fit with your style. I found to be a great resource and a so pleased with my template.

csuccess said...

Hey Lawren,

Great Blog! I especially like your theme. I wish you much success... I'm quite sure you will do very well. Keep planting those seeds!


Millieaire said...

Way to go!!! Lawren I like your style. You answered so many question in a precise and simplistic style that anyone could relate to, I look forward to learning more from you and with you. Keep up the good work.